The Blog Post Structure: Set-Up, Media and Markup | User Guide
Blogging (updating content regularly) is an important part of your organization's digital marketing strategy, if not "the" most important. It's an effective way to boost online visibility and build relationships with your target audience. By consistently publishing quality content, you can provide more value to your audiences and stakeholders which ultimately benefit and advance the mission your organization seeks.
The CampaignRep system has been built and optimized for on-page SEO. Meaning, if your blog post contains great content that people want to read, then search engines such as Google will take notice and rank them higher in the search results.
We will break down "How to Post Articles" and other advanced options using the CampaignRep system. We will cover:
Image Sizing & Media Dimensions
Advanced Options: Listings, Sorting & Publishing
Blog Article Structure
When adding a blog article, you are presented with 4 main fields:
Featured Image or Video
The main page title of the blog post and also the main heading when you post your article on social media or send it via email. This, along with the featured image are most important as they give potential readers a glimpse at what the content is about and whether or not they'll end up clicking on it to read more.
An article's featured image is the main image that is used for the blog article and is the article's post thumbnail. Featured images don't just give a visual about what the blog article contains but entice people to click and open your article. To prepare your featured images for maximum impact, Learn More about Image Sizing and Dimensions
The main meat. What is the intention of your article blog post; Is it to recap an event, highlight a case study, educate on a specific subject?
The CampaignRep system provides you with an easy-to-use editor for structuring the body of your content. You can add text, headings, sub-headings, links, lists, images and other media.
However, if your copying in content from Microsoft Word or any other source IT IS BEST PRACTICE TO PASTE-IN THE CONTENT AS "PLAIN TEXT" ONLY. You can use the editor to style your content with proper headings, lists, and place images and other media in different regions of the body.
Finally, you want to TAG each of your article posts. Tagging is a powerful way to categorize your articles. It's a digital file system that lets you group content together. So 20 articles tagged with "Events" will group all those articles and display them in a nicely ordered list to the end-user. There is no limit on the number of tags you can add per article but best practice is to keep it around 2-6 tags per article.
Image Sizing & Media Dimensions
The CampaignRep framework follows industry-standard dimensions for the main Featured Image of an article. That means when your blog post gets shared, the featured image will flush in nicely when viewed on the social media news feeds.
Although there is no restriction on the Width and Height of an article, it flushes in best when images range around the 1200 x 600 pixels (rectangle). We recommend using 2000 x 1000 pixels if possible. This is because most mobile and screen resolutions have increased in retina usage, which increases the sharpness and clarity of website images.
Advanced Options: List, Sorting & Publishing
There are times when you would like an article removed from the website but not entirely deleted from the database. To "unpublish" an article simply click "edit" to edit the article and scroll down until you find the "Publishing Options" section. Here you will uncheck the "Publish" checkbox and hit "Save"
Article Listing & Sorting
The article blog listings are all displayed in order from the date the article was created starting with the most recent first. There are times you'll need to have older articles pinned to the top so they get viewed first. We do this by making the article post "sticky." Click "edit" to edit the article and scroll down until you find the "Publishing Options" section. Here you will check the "Sticky at top of lists" checkbox and hit "Save"